marketing consultant
Chris van Schijndel
The mission of Substantial.nl
To secure “outside-in” thinking in organizations.
Motto: insight starts outside.
Proposition
Starting from the motto: “insight starts outside” Substantial.nl can be of help by:
• Providing advice in designing effective market research design.
• Consultation in strategic marketing matters.
Motivation
Looking at my career in marketing and market research I can conclude that I have always been and still am occupied with emphasizing the need to focus on the interests of (potential) customers when making (company)policy. Organizations are likely to lose sight of the context in which they operate when developing strategies and instead give priority to the internal primary process. This movement to internal focus is a kind of natural development. The need to remain sensitive to the impulses of the market (outside) requires continuous attention. In practice, only learning organizations are able to secure systematic “outside-in” thinking.
This is actually what marketing is about and this is also the preferred working area for Substantial.nl.
Profile
Chris van Schijndel, Marketing Consultant.
The name of my company is Substantial.nl. I am working as an independent Marketing Consultant. The services offered are consultancy in Marketing Strategy and market research.
Why Substantial.nl
Substantial means essential. This name expresses my determination to bring real and relevant value to decision making or to process development within organizations.
This statement seems self evident but from my experience I learned that this is not always the case.
Who is/what did Chris van Schijndel
• Chris van Schijndel (1952): Driven and curious marketing professional.
• Autodidact: Specialization in market research and marketing management.
• KCC/NL Auditor, ISO 20252 Certification of Market Research agencies, (current).
• Flex-i-Trans BV (2007-2009); Commercial Director (interim).
• MarketResponse Nederland BV (2004-2007); Client Services Director.
• Nissan Europe NV (1990-2004), several marketing functions;
- Market Research Manager: International market research and forecasting.
- Product Marketing Manager: life cycle management and introduction of new Nissan models in Europe.
- Marketing Director: Nissan Netherlands.
• Volvo Car BV (1982-1990); Marketing Research Manager (International)
• Veldkamp Marktonderzoek (1974-1982); project leader, research for third parties.